Jul 6, 2021
Storytelling is the core building block of effective marketing. Stories hook the brain. Dig deep and discover more about this with Ashley Monk and Melanie Herschorn in this new episode of the Influential Entrepreneur.
Melanie is a content creator and a marketing coach. Through her company VIP Digital Content, she sets out to do her mission to empower female entrepreneurs, aiming to provide support in the challenges they face in content marketing.
Communicating effectively using stories takes two things: authenticity and establishing credibility. Melanie points out that effective communication should be a priority over simply showing up. Clarifying the uniqueness of your offer in your story helps avoid the pitfalls of swipe copy and marketing checklist mentality.
Cut through the noise. Stop the yell-and-sell strategy.
Here are more interesting topics that you should stay tuned for:
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Connect with Melanie and find out more about what she does here https://vipdigitalcontent.com/
Head over there to take the quiz Is your Content Landing you Clients?
Grow even more as an Influential Entrepreneur with Ashley. See you next Monday for another episode!