Traditional Marketing vs. Trendspotting with Ashley Monk

Jan 31, 2022

Everybody knows all about trends and want to hop in, but have you ever heard of the term trendspotting? In this episode of the Onya Mic Podcast, marketing growth strategist Ashley Monk shares what trendspotting and why it is important.

 

Trends are a general direction the market is taking during a specific period of time, whether it is upward or downward. On the other hand, trendspotting means what it sounds like — spotting things that have the potential to trend, then adapting them to your business. It allows you to see months or even years from now what the market is looking after.

 

Here are three important nuggets you should hear from this episode:

1. Is trendspotting the same as market research?
2. Why does trendspotting matter?
3. How can you start at trendspotting?

 

Onya mic, get set, listen!

 

Reach out to us at [e-mail] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources